“Today, businesses operate in an environment where regulatory frameworks and expectations are rising faster than internal systems can adapt.” – Anandini Purohit, Founder & Partner at Simpli Counsel.

This interview has been published by Anshi Mudgal and The SuperLawyer Team

With over 14 years of experience in corporate and banking litigation, what initially motivated you to pursue law as a career, and what early experiences strengthened that decision?

My interest in law was sparked quite early, I was drawn to the way legal frameworks shape real-world outcomes. I found the intersection of reasoning, language, and impact particularly compelling. What truly cemented my decision, however, were my early internships and court visits during law school. Watching senior advocates argue complex matters and observing how legal strategy could influence the course of businesses and individuals made me realize that this was a profession where intellectual rigor meets tangible change.

In your early years with law firms, what experiences shaped your understanding of banking laws and guided you toward this specialization?

In my formative years at leading law firms, I had the opportunity to work closely on recovery actions and regulatory compliance matters for major banks. My involvement with corporate recovery teams gave me a ground-level understanding of how financial institutions operate, where the friction points arise, and how legal intervention can create both risk mitigation and strategic advantage. These experiences naturally drew me toward banking, corporate and financial litigation,  a field that demands precision, meticulous research, commercial awareness, and long-term perspective.

Having worked extensively with banks, corporates, and financial institutions, what do you see as the most pressing challenges businesses face today in managing disputes and compliance?

Today, businesses operate in an environment where regulatory frameworks and expectations are rising faster than internal systems can adapt. Disputes often arise not just from contractual breaches but from operational gaps, inadequate documentation, and ever-evolving regulatory landscapes. The most pressing challenge I see is the lack of proactive legal risk mitigation & management. Many entities still view legal strategy as a reactive tool rather than an integrated business function, which leads to avoidable disputes, compliance lapses, and reputational risks. As the saying goes ‘prevention is better than cure’.

You’ve also advised on digital and social media laws, as well as data privacy. How do you see these evolving areas influencing the future of corporate legal practice in India?

Digital regulations and data privacy are no longer niche concerns, they’re becoming central to corporate strategy. With the Digital Personal Data Protection Act and increasing regulatory oversight, companies must build data governance and responsible handling into their core structures. Social media presence, influencer marketing, and tech platforms are creating entirely new legal questions around liability, consent, intellectual property and reputation. I believe corporate legal practice in India is at an inflection point where traditional commercial law will increasingly overlap with technology, media and communication laws, and lawyers will need to re-equip and upgrade constantly.

What inspired you to establish Simpli-Counsel, and how does your approach to advising startups, Gen Z entrepreneurs, and corporates distinguish your consultancy?

Simpli-Counsel was born out of a simple observation: many startups, Gen Z founders, and even established businesses need practical, clear, and commercially aligned legal advice — not just legalese. After years of working with large institutions, I wanted to build a consultancy that bridges structured legal strategy with the agility that modern businesses require. Our approach is deliberately collaborative and solutions-oriented. We focus on simplifying complex legal frameworks so that founders and business teams can make informed decisions swiftly, without feeling overwhelmed by jargon or legal process.

Looking back, what has been one of the most complex or high-stakes matters you’ve handled, and what were your key learnings from it?

One of the most challenging matters I’ve handled involved a multi-jurisdictional recovery action for a consortium of banks against a large corporate borrower. The case involved layered security structures, parallel insolvency proceedings, and regulatory sensitivities. Navigating this required not only deep legal analysis but also constant coordination between stakeholders across jurisdictions. My key takeaway was the importance of strategic clarity and communication — aligning diverse teams behind a coherent legal roadmap can often make the decisive difference in complex disputes.

In your transition from working with established law firms to building your own consultancy, what have been the biggest challenges and most rewarding aspects?

The transition from structured law firm environments to building my own practice has been both demanding and deeply fulfilling. The biggest challenge has been stepping out of established institutional systems and creating operational, branding, and business development structures from the ground up. But the reward has been immense: the freedom to shape a practice aligned with my values, the ability to work closely with clients as strategic partners, and the joy of seeing the building something authentic and future-oriented.

Data privacy is becoming increasingly critical. What practical advice would you give startups and entrepreneurs on mitigating legal risks early, especially in this domain?

Startups often underestimate data protection until they face a regulatory hurdle or breach. My advice is: embed privacy-by-design early on. Map what data you collect, define clear consent processes, implement basic security hygiene, and assign responsibility for compliance. Even simple steps like robust terms of service, privacy notices, and access protocols can dramatically reduce risk. More importantly, build a culture of respect for data & privacy — because in today’s world, trust is currency.

What vision do you hold for the future of your practice, and what guidance would you offer younger professionals aspiring to build careers in data privacy and banking law?

My vision for Simpli-Counsel is to build a modern, agile legal advisory practice that combines deep subject expertise with empathy for how businesses actually function and not how they should. I see tremendous opportunities at the intersection of corporate, technology, and regulation, and want to help clients navigate this evolving landscape with clarity and confidence.

For young professionals, my advice is twofold: develop strong foundational legal skills, and stay curious about emerging areas like fintech, data privacy, and digital laws. The future belongs to lawyers who can blend legal acumen with strategic foresight and adaptability.

Beyond your legal career, you are passionate about heritage crafts, travel, and fitness. How do these interests help you maintain balance and perspective in your professional journey?

Law can be an intense profession, and for me, travel, heritage crafts, and fitness offer grounding and perspective. Exploring crafts connects me to India’s rich cultural fabric, travel fuels my curiosity and adaptability, and fitness keeps me focused and energized. These interests remind me that while our work is serious, our growth is richer when we remain open, balanced, and inspired by the world beyond our desks.

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